NEW Prime Diagnostics now available. Map your MES schema and build your AI data dictionary in 2 weeks. Learn more →
About Prime AI

Prime AI Consultants builds the AI intelligence layer that manufacturers can trust.

We’re different because the methodology wasn’t developed in a consulting office. It was developed inside real manufacturing operations, against real production data, under real pressure.

The Founder

The company was founded by someone with 30 years of enterprise systems experience and 18 years specifically inside semiconductor and discrete manufacturing operations.

That background informs every decision we make:

  • We know why MES databases are structured the way they are
  • We understand the business logic hidden in stored procedures
  • We know what “trusted source” means in manufacturing
  • We’ve solved these problems before, for real clients, with real data
  • We don’t theorize about manufacturing—we’ve lived it
What We Believe

Manufacturing AI projects fail not because of technology. They fail because people implementing them have never been inside a factory.

We were. For 18 years in manufacturing operations. Which is why we don’t sell demos. We sell working infrastructure that your team uses every day.

Our mission: build the AI intelligence layer that manufacturing has been waiting for. Governed by design. Trusted by operations teams. Built to stay in production.

How We Work

Four operating principles
we never bend on.

01 · Governed Access or No Access

We never connect AI directly to raw MES tables. Every AI connection goes through a governed semantic layer. Read-only. Logged. Auditable.

02 · Built on Real Manufacturing Knowledge

The methodology is proven against real manufacturing data, not whitepapers. We don’t guess about manufacturing. We know.

03 · You Own Everything We Build

When the engagement ends, you own the code, documentation, data dictionary, and semantic layer. There is no vendor lock-in.

04 · We Report What We Find

If the audit reveals the problem is upstream of AI (process, data quality, organizational alignment), we report it clearly. We’re not here to confirm your existing plan. We’re here to give you the truth.

Why Choose Prime AI

You’ve been burned before.
We’re different.

You’ve probably worked with consultants who connected AI to your MES and produced answers nobody trusted. Or who understood AI but not manufacturing. Or who built something that required them to stay involved forever.

  • 30 years of enterprise systems experience
  • 18 years inside manufacturing operations
  • Methodology built inside real production environments
  • Working infrastructure delivered, not demos or slide decks
  • You own what we build. No lock-in. No subscription required.
The Team

The people who built the methodology.
The people who deliver it.

Antonio Rojas, Founder & CEO

Antonio Rojas

Founder & CEO · AI Solutions Architect

30 years of enterprise systems experience, including 18 years inside semiconductor and discrete manufacturing operations. Not as a consultant visiting facilities. As someone who built, debugged, and improved production systems.

He knows where yield data hides, why reports break under pressure, and what engineers will actually trust when the logic is transparent.

Before Prime AI, he led applications development and SAP implementations across North America and Latin America in enterprise manufacturing environments.

Every engagement starts with understanding your specific system, constraints, and definition of truth before any AI connection is made.

Fernando Rojas, Co-Founder, Product & Operations

Fernando Rojas

Co-Founder · Product & Operations

Fernando builds the infrastructure that turns manufacturing expertise into a scalable business. His background spans product, engineering, and how those two things should actually talk to each other.

Most recently, he built enterprise career platforms at Disney—the systems and candidate experiences that run global talent acquisition for one of the world’s largest companies. Before that: product-scale work at La Mer (Estée Lauder), technical implementation at Santa Clara University, AR experiences at Snap, and co-founding Dorothy’s Calculator (an edtech platform that reached 22,000+ students and won the T-Mobile Changemaker Award).

Right now, he’s pursuing a Master’s in Computer Science at Harvard Extension School, focusing on AI, systems design, and how to build platforms that scale. His role at Prime AI is to make sure what Antonio knows—built over 30 years in operations—becomes a product every manufacturer can access.

He’s comfortable in three domains: building technical systems that work, understanding product-market fit, and doing the unglamorous work of turning expertise into scalable processes.

Get in Touch

Ready to build AI infrastructure
your team trusts?

Schedule a 30-minute discovery call. No sales pitch. No pressure. We typically respond within 24 hours.

hello@primeaiconsultants.com  ·  (805) 216-4651
Phoenix, AZ

Book Discovery Call